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Syngenta Flowers LATAM

Key market trends

Chinese flowers landscaping

The Latin American Market is very versatile. In the wide geographical area, LATAM has the most different climates, cultures, traditions and local tastes. Latin America has countries that are amongst the biggest exporters of global flowers business, such as Colombia and Ecuador. Countries like Brazil and Argentina are more consolidated in their domestic consumption. But there are also countries that are still developing their flower concepts and businesses. Regarding the market maturity, not a single Latin American market has reached it's full potential. And therefore the flowers business is expected to grow significantly in the coming years. New demands and trends are emerging among the dynamic population. They bring good opportunities for business active in the flower business.

In the pot flower segment, there is a great tendency to use smaller containers. In the gardening segment, the market follows the trend towards greater consumption of rustic plants. These are often more resistant to heat, drought, diseases, and provide floriferous flowers with good durability.

In some countries, municipalities represent a very important part of the market for landscaping.

In general, year after year, flowers are becoming more and more accessible to many more people, in this market..


Breeding for the Latin American Market

Climate change is one of most challenging factors for Latin American flower producers. With that in mind, Syngenta Flowers, through its excellent team of breeders, works hard to continuously improve its portfolio and bring new exceptional products. And thus help our growers to face this challenge. Through varieties with high resistance to diseases, high tolerance to drought and resistance to heat and cold. But in doing so, never forget to focus on the beauty of flowers in their different colors.



Need for technical support

As the Latin American market is still developing, Syngenta Flowers is committed to testing all its genetics, and bringing its solutions for the versatile market situations of LATAM. Besides the direct contact with our team, all information about products and crop manuals can be found in the document library our US website.


Contact us

Where can I buy Syngenta Flowers in Latin America?

Our outstanding genetics are brought to Latin American growers through highly valued distributors. Each one of them has it's own specialty and focus area, enabling Syngenta Flowers to reach all the Latin American countries. Growers can visit the Syngenta Flowers Latam Distribution Network to find a partner to buy seeds and/or cuttings in Latin America.


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