Syngenta Flowers India
Coloring daily life in India with flowers
The traditional flower consumption for ceremonial and religious occasions is nowadays joined by all kinds of celebrations: be it birthdays, weddings, anneversaries, condoleance meetings, promotions or even business conferences. This drives the sale of flowers in all major Indian cities. Next to this influence, the beautification of public spaces (known as landscaping) is a fast increasing market in India. That is why Syngenta is focusing on the Indian Flowers industry with a dedicated sales team and four Syngenta Flowers distributors covering all important flower producing regions.
Syngenta genetics are widely appreciated by their unique traits and strong resistances against diseases. Especially in hot climates like in India, these traits make a real difference. Stronger varieties are the foundation of bouquets and pot plants that endure longer and can be enjoyed for many more days by the end consumer.
Key market trends
International Statistics Flowers & Plants 2018 show that the Indian agricultural acreage is estimated at 243.000 hectares, which is by far the largest in the world. Especially in the southern area of India production is dense, including Maharashtra for flowers specifically. The Indian acreage is divided by many small growers.
For Indian growers the floriculture is higly profitable compared to agricultural crops and many farmers switch to the flower business. The increasing flower consumption in the cities drives strong growth in agreace and prices. However, the Indian climate can be cahllenging for the precious colorfull flower leaves, especially after harvest. The fragility of consignments allows transportation only during the cool hours of the night.
Integrated Crop Management
Syngenta is supporting growers throughout India with knowledge on how to best professionally grow flowers. Mostly succesful vegetables growers start growing flower crops in their crop cycles and gradually move to the profitable flower business.
Our tech team regularly visits Indian growers to help them fight diseases and get the most out of the varieties in plant healthiness, shelf life, endurance, uniformity. Also specific requirements like earliness of the crop or the compactness of the plants is discussed and the variety choice is adapted to this. Luckily Indian growers can choose from a wide range of beatifull and strong Syngenta Flowers varieties with full color ranges.
Breeding for the Indian market
Without inspiration the best powers of the mind remain dormant. Our breeders have a keen eye for the cultural shifts in the Indian market. The fast growing consumer markets require products that are grown under the difficult Indian growing circumstances (heat, drought, scarce water supplies). From these insights they develop varieties that are suited for the Indian climate and thereby serve the fast growing Indian flower consuming population. Our breeding programs in marigold, petunia, pelargonium, pansy and verbena hybrida are worldwide best in class. From these 'innovation pipelines' we inspire our distribution partners every year with improved genetics. So that they can bring more color, stronger disease resistances and improved heat and drought tolerances to the market. One beautiful variety after another.
Please choose your distributor in our Sygnenta Flowers India Distributor Network.
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