Syngenta Flowers Australia & New Zeland
Key market trends
Growing flowers in Australia and New Zeland is very rewarding. Because of the temperate climate most flower species can be grown yearround. The increased interaction with Asian cultures has fueled the interest in bolder colours. Home gardening is picked up by young people more and more. With a combined population of over 30 million people Australasia (Australia & New Zeland) is a important market for Syngenta Flowers.
A fast growing market is the home garden vegetables business. Syngenta addresses this with the exciting Vegetalis portfolio.
Breeding for Australia & New Zeland
As consumer preferences vary, the Syngenta Flowers assortment in Australia & New Zeland is wide, covering top selling products like Petunia, Pansy & Viola, Marigold, Cyclamen, Impatiens, Pelargonium, Primula, Salvia, Gazania, Anthirrhinum, Dianthus.
With a range of climate zones from hot humid in the north, gradually declining to a cool temperate climate in the south the market requires strong heat tolerant varieties.
Like in most economically developed countries, with the rise of the millenials generation, the zest for colors and authenticity in the garden have been a substantial impulse for the flowers business. More then ever before, gardening has become a quality time leisure spending.
Please find a distributor near you in our Syngenta Flowers Australasia Distributors Network.
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Are you a consumer of flowers?
Syngenta Flowers sells seeds, unrooted cuttings and young plants to distributors all over the world. Together with the Syngenta Flowers Distribution Network we serve thousands of professional growers that bring flowers to millions of consumers. In Australia and New Zeland our varieties of pot and bedding flowers find their way to end-consumers via retailers like garden centers or supermarkets. When you have bought a Syngenta Flowers product and encounter any product performance issues, please consult your point of sale retailer.