Mark Schermer new Head of Flowers Europe at Syngenta Flowers
Syngenta Flowers has been focusing on growth and innovation in recent years. The company is on the move and strives for a blooming future. To continue this positive trend, Syngenta Flowers Europe has announced changes within the organization: Mark Schermer has been named Head of Flowers Europe and Olivier Clisson now has the position of Head of Sales Europe.
Mark Schermer replaces Michael Kester as Head of Flowers Europe, who held this position on an ad interim basis since March 2018. Michael will focus on his role as Global Head of Syngenta Flowers.
"Michael has developed a clear strategy, a sharp focus on the grower’s needs and he has an eye for innovation", says Mark Schermer. "There is now a positive vibe within the organization. I want to continue the path that Michael has paved so far."
Growth for the organization
"We will focus on continuing to facilitate growth of Syngenta Flowers. We need to make sure that we are able to keep up with these developments", says Mark. “Further, we want to bring decision-making closer to the customer. There will be more room for the sales teams to respond directly to market demands."
In addition to his new responsibilities, Mark remains responsible for his marketing duties as Head of Marketing Europe. For Michael Kester, the focus is now entirely on his role as Global Head of Flowers, in which he focuses on growth in the different regions worldwide. His time and energy is mainly focused on strengthening innovation within the organization, especially in the field of supply chain.
Focus on countries individually
Another shift in the management of Syngenta Flowers Europe is the position of Olivier Clisson, who is now Head of Sales Europe. Like Mark, he opts for a faster decision making process by giving the sales teams more freedom to operate. Olivier: “What I definitely want to accelerate, is the focus on the different countries. Each country has its own history, challenges and opportunities, therefore we need to consider the countries individually."
And that also entails a change in the way of working for the sales team. “We are empowering the local teams more, which will bring a true customer centric approach.”
Bright and blooming future
Both Mark and Olivier see a colorful future for Syngenta Flowers by continuing the path taken by Michael Kester. Olivier: "If I look ahead, the future has never been so colorful, we are now an agile company that is growing in many ways." Mark agrees: “We have a good portfolio and we are strong in a number of products. We are facing a bright and blooming future."