Imara® wins TASPO Product of the Year Award
Last Friday, Imara won the TASPO Award of the Year for Best Breeding Product. This is the second award for Imara after it was awarded for Best Ornamental Plant Introduction – Bedding by Horticulture Week Business Award in London in June this year. The gardener’s favorite is back - again!
TASPO honours the best projects and companies in the industry in a variety of categories; products, companies, marketing and entrepreneur of the year.
Breeder Ton Groot is very excited with this recognition: “Due to the downy mildew break out in 2000 a new phase in the breeding of impatiens walleriana started. An important product and market for us and therefore we strongly focused on creating a solution for both growers and consumer as soon as possible. After years of intensive breeding IMARA was proudly introduced in 2018: The first downy mildew resistant impatiens walleriana on the market!”
Brand Manager Harmke van der Plas adds: “ And what a journey it has been. A dedicated team with an enormous passion for the product is the basis of this success. With a full range of 10 different colors and a mix, all resistant to the disease, we can guarantee the consumer to enjoy IMARA all season long. In sun, shade, rain or shine: IMARA is there. Strong and resistant.
Syngenta Flowers is extremely proud with winning this award and guarantee that you will hear back from IMARA, because there is even MORE to come!”
For MORE information about Imara, please click here www.syngentaflowers.eu/imara