FlowerTrials® 2018 – a must-see event
For anyone who missed this year’s Spring Trials, there was one more opportunity to catch some breathtaking innovations at the FlowerTrials® 2018 in De Lier, the Netherlands.
Visitors from around the world came to the Syngenta Flowers young plant location from June 12-15 for one event in particular. It was the unveiling of our major innovation in Impatiens walleriana - Imara®.
To the delight of all, this gardener’s favourite is making a comeback and is more resistant to downy mildew than ever before. Imara® is guaranteed to flourish in home gardens and for growers its reliable, low-maintenance and economical production make it a big attraction.
There was also a major presentation on our stunning Calliope® pelargonium; currently the focus of our biggest-ever retail campaign in the UK, Germany and Switzerland. With long-lasting flowers, outstanding intense colours, and all-season long interest, these worry-free plants are exactly what modern gardeners dream of.
The bigger show areas included a retail area, which demonstrated how some of our retail concepts and plants, such as the Calliope®, work together ‘in the real world’.
Our Flower Show Field was also open to showcase our entire assortment – including a terrace of Impatiens walleriana Imara®, bathed in sunlight.
For further information about FlowerTrials® 2018, contact your sales rep.
Check out the highlights from our 2018 Flower Trials!