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Brand new: our identity!

News
10.02.2020

Syngenta Flowers is full of excitement and on the move, so it’s time to reveal a significant global brand refresh.

We live in a time where product innovations, partnerships with growers and retailers and mutual growth go hand in hand, and increasingly so. Ground-breaking technologies will accelerate change. This does not only require a different way of working, but also a complete change in ways of thinking. One that fits the demands of the market and one that starts with us.

We are ready to present that fresh new look. With a positive attitude towards life, this refreshing mentality is infectious. We see proof of this every day, in tangible results as well as in the relations we have with our customers.

By innovating in genetics and making our supply model future proof we can bring our customers the quality they need to play the game in the market. It’s the power and energy that will bring us all to the next level.

"We are very excited to launch our new brand! It is absolutely attractive and versatile– and it points more clearly to where we are going. As Syngenta Flowers, we focus not only on innovative breeding, we strive to provide the best quality products and services in an exciting industry that is always evolving. This is an exciting time for us as we look to the future." - Michael Kester, Head Flowers.

The base of our look is a balanced combination of natural elements and captured movement. We are on the move and following the rhythm of nature. We are committed to the power of growth and have a flexible team spirit. By using our knowledge and technology, we realize innovation and change.  

At the IPM 2020 some may already noticed our new design on the screens and displays. Soon all communication will be endorsed with this fresh new look. 

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