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A booming sporting event gets a blooming surprise

News
05.07.2019

The French city of Chalon-sur-Saône and Syngenta Flowers are working together to bring a surprise into bloom during the Tour de France on July 12

Les Ponts de Ce (France), July 5, 2019 - One of the most famous cycling races in the world, the Tour de France, will start tomorrow. Syngenta Flowers and Chalon-sur-Saône celebrate the event by preparing a surprise at the arrival of the 7th stage.

When the riders arrive in Chalon-sur-Saône on July 12, the thousands of spectators will be surrounded by flowers from Syngenta Flowers, set in a theme of the Tour de France.

"A few weeks ago, the city of Chalon-sur-Saône started producing Sunfinity sunflowers, Begonia Tophat Red and White Impatiens Imara White and Ipomoea Sidekick Heart Lime", says Christine Besson from Syngenta Flowers. "We have only selected yellow, red, white and green flowers. Keeping these colors in mind, fans of the Tour de France surely have an idea of ​​what we have in mind with these flowers.

The flowers are presented in the well-known theme of the Tour de France jerseys. And the local fans won't be the only ones to see that. "We urge everyone watching the Tour de France on TV to pay extra attention on July 12 from 4.30 pm", says Christine. "When the drivers compete for the victory in Chalon-sur-Saône, all the flowers can be seen from the sky!"

 


About Syngenta Flowers

Syngenta Flowers is a leading global company, producing seeds, cuttings and young plants in the pot- and bedding plants market. 2,300 passionate people across the globe bring color to the world with flowers. Our aim is to create value by bringing innovative products that help growers produce more attractive and higher quality products in an easy way. Apart from customer satisfaction with innovative flowering plants, we also work on improved shelf life, more resistances and more resilience. As part of Syngenta, a global company with a strong focus on the seeds business and breeding, we have access to leading breeding technologies.

To learn more visit www.syngentaflowers.eu.

 

About Syngenta

Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta and www.twitter.com/SyngentaUS.